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News

Astronomer releases Gwyneth Paltrow ad

ABC News on MSN · 1d
AI firm Astronomer taps Gwyneth Paltrow after viral Coldplay incident
After the company’s CEO and HR chief were caught on camera at a Coldplay concert, Astronomer hired frontman Chris Martin’s ex-wife for a new marketing video.
Worcester Telegram on MSN · 1d
Astronomer hires Gwyneth Paltrow as spokesperson following viral Boston Coldplay incident
Gwyneth Paltrow, the ex-wife of Coldplay's Chris Martin, was hired as a temporary spokesperson for Astronomer.
Euronews (English) on MSN · 1d
How to handle a PR crisis: Astronomer embraces viral Coldplay kiss cam scandal with Gwyneth Paltrow
No such thing as bad press? Actress Gwyneth Paltrow has become the temporary spokesperson for the tech firm at heart of Coldplay CEO “kiss cam” scandal. The company’s new, tongue-in-cheek promo video has gone viral and is a masterclass in how to handle a PR crisis.
5hon MSN
Is Astronomer ex-CEO Andy Byron preparing to sue Coldplay? We investigated the rumor
Users alleged Byron was assembling documents to file a lawsuit against the band following the viral kiss-cam incident that ...
1don MSN
Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win
Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...

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