The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp is rolling out ads, but Meta says 'personal messages, calls, and statuses are end-to-end encrypted and can't be used to show you ads.'

While the app has long promised a privacy-first experience free from traditional ads, recent updates suggest that's changing, and changing fast.In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools,