SMIMOU, Morocco (AP) — Argan oil runs through your fingers like liquid gold — hydrating, luscious, and restorative. Prized ...

Argan oil may be widely regarded as a beauty miracle, but for the women who make it, it’s a lifeline tied to tradition. Now, ...

Morocco’s growing argan oil industry, often referred to as producing "liquid gold," is placing increasing pressure on the ...

The beauty industry loves argan oil, but the women who harvest the nourishing ingredient earn little, while the forests thin.

Transform your hair with the Acure Moroccan Argan Oil ($14). This oil is basically liquid gold, smoothing out the ends of your hair for a softer look and feel.

The main difference is purity. Moroccan oil can be made from a variety of ingredients, argan oil typically being the main one. Argan oil, on the other hand, is 100% pure.

Argan oil, derived from argan nuts, is a precious commodity and a cash crop in Morocco. It's an industry on the up, but standing in its way is the humble goat, which has the potential to graze ...

Argan oil, derived from argan nuts, is a precious commodity and a cash crop in Morocco. It's an industry on the up, but standing in its way is the humble goat, which has the potential to graze ...