De Sarno’s appointment was “a key ingredient in management’s strategy to push Gucci towards a more mainstream position. His departure suggests that consumers have not bought in to this ‘timeless Gucci’ theme, despite management’s lowered expectations for 4Q24.”

Gucci announced on Thursday that its creative director of under two years, Sabato De Sarno, has left the position just two and a half weeks before the next runway show, and that the new collection would be created by the design team.

The game of musical chairs among top designers continues, with Gucci creative director Sabato De Sarno departing the brand after just two years. Gucci announced his exit on Thursday morning, just two and a half weeks before the brand is set to open Milan Fashion Week with its Fall 2025 show.