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CEO Tim Cook Says Apple TV+ Isn't Designed to Boost iPhone Sales
Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...
Apple TV+ is about art more than iPhone sales says Tim Cook
The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...
Tim Cook Reveals Apple’s Vision for Movies and TV: Why Spending Millions on Blockbusters Like ‘F1’ Is About More Than Selling iPhones
Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...
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Elon Musk gave Apple 3 days to take his $5 billion deal. Tim Cook refused, so Musk made his next move
When Elon Musk offered Apple a satellite deal, Tim Cook chose caution over risk. The rivalry between innovation and control ...
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Apple claims AI reasoning models 'collapse' and quit easily as Tim Cook faces WWDC without a new product
Apple heads into its annual Worldwide Developers Conference (WWDC) beginning Monday with little to no progress in artificial ...
Tim Cook Explains Why Apple's 'F1' Movie Bet With Lewis Hamilton Serves More Than Just iPhone Sales
Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...
When does iOS 26 come out? Everything Apple iPhone users need to know
Apple's iOS 26 has been announced. Here's when it's expected to launch, how to get beta updates on iPhone and what iPhones ...
Rotten Apple: are we finally watching the death of the iPhone?
Rotten Apple: are we finally watching the death of the iPhone? - As Donald Trump turns on Tim Cook and rivals gain traction, ...
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Tim Cook
Tim Cook is the CEO of Apple ... Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and AirPods.