The success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its ...

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference ...

Whether you’re a seasoned pro or just dipping your feet into the marketing pool, these 10 viral marketing trends will prove valuable as you plan your marketing strategy throughout the remainder ...

The success of A Minecraft Movie's viral marketing raises concerns about the future of interactive cinema experiences. A Minecraft Movie was gargantuan at the box office on its opening weekend.

The "viral marketing" meme, or evolving idea, is hitting us from all directions. Hardly a business plan comes through Draper Fisher Jurvetson's door without some mention of a viral marketing strategy.

Still, some of Duolingo’s most viral campaigns were put together in less than a week. The team only had six days to execute one of its most recent marketing stunts, the death of its beloved mascot.

Internet virality is a mystery. Countless scientists, marketing professors, CMOs and CEOs have tried determining what makes stuff spread. Why? Because viral marketing for brands is a cost ...

A major marketing expert claimed that Stanley unleashed a "perfect storm" of viral marketing with social media monolith TikTok to get consumers crazy for its 40 oz. Quencher mugs. Victor Lee ...

While these kinds of efforts are themselves growing more and more common there is one film whose viral marketing campaign set the gold standard nearly 20 years ago — and will never be beaten.

the main driver of restaurant industry viral marketing in recent years. It was TikTok. “It’s nuts,” Tourondel says. “One day you’re doing normal service, the next you’re doubling ...