The Hollywood giant, led by CEO David Zaslav, disclosed a $9.1 billion networks unit impairment charge for 2024 and outlined a path to 150 million streaming subs by the end of 2026.

Warner Bros Discovery on Thursday projected at least 150 million users for its streaming service by 2026, after beating estimates for fourth-quarter subscriber gains on Max's global expansion. The rebranding of HBO Max to Max and its international rollouts have been central to the company's efforts to boost streaming service subscriptions in a hyper-competitive market.

Discovery climbed over 5% in pre-market trading on Thursday as the streaming division swung to a profit of $409 million in its fourth quarter of 2024 and added 6.4 million subscribers for a total of 116.