ChatGPT commands 92% of AI referral traffic. Here’s what 6.77 million sessions reveal.

AI referrals are surging, volatile, and shaped by internal search, landing page fit, and Claude’s quiet rise, new data shows.
Forbes

Google AI Overviews Are Eating Your Website Traffic. Here’s How To Get That Traffic Back

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. This voice experience is generated by AI. Learn more. This ...

Citrix Brings Unified Governance to LLM and Agentic AI traffic with NetScaler MCP Gateway Capabilities

Citrix, a Cloud Software Group company, today announced updates to its high-performance application delivery and security platform NetScaler®, introducing MCP Gateway functionality to allow ...
9to5google

Google says AI not causing traffic declines & that it cares more about web’s health than competition

Google is out with a blog post today rebutting recent reports that its AI features are causing traffic declines. The extended response comes from VP and Head of Search Liz Reid. At a high level, ...

Used or cited: The two ways brands appear in AI search

Learn how AI engines use and cite brand information, how to measure both, and why traditional SEO still matters.

Costco Quietly Embraces AI — But Not In The Way Customers Might Expect

Plenty of fast food companies and grocers have already adopted AI, and Costco is the latest to do so — but in a way you ...