Citing a successful rollout of its machine-learning sizing program on desktops and mobile sites, Asos is packing its Fit Assistant AI into a smartphone app for both IOS and Android, the company said ...

Online fashion and cosmetics retailer Asos now has an in-app tool to help customers see clothing sizes based on prior purchases and returns. New customers who answer questions about their height, ...

ASOS has developed an artificially intelligent (AI) system to help customers find the right size of garment for them while shopping online. The sizing tool, dubbed Fit Assistant, will use machine ...

The tool, which helps customers choose the right size using machine learning, was initially launched to UK customers in January 2017 but will now be available to Asos shoppers around the world. Built ...

The tail end of 2018 saw online retailer Asos release Fit Assistant, one of several digital services the brand has introduced in the last 12 months. Fit Assistant joined a number of recommendation ...

Online fashion and cosmetics retailer Asos now has an in-app tool to help customers see the right clothing sizes based on prior purchases and returns. New customers who answer questions about their ...