Fox Business

Embrace of streaming television bundles is growing

Companies have been embracing streaming bundles more and more. The latest to publicize plans to offer a package of streaming service became Comcast this week, when the CEO of the media giant that owns ...
The Hollywood Reporter

The Pros and Cons of Streaming Bundles: A Q&A With Deloitte’s Head of Media Research

Paul Lee explains why streaming subscriber churn is "really, really corrosive" and why it is all about ensuring a great consumer experience. By Georg Szalai Global Business Editor Andrew Georgiou, ...
The Hollywood Reporter

Many U.S. Streaming Users Regularly Cancel and Resubscribe, But Bundles Reduce Churn

New subscribers "are harder to find, which makes retention all the more important," says a study from research firm Ampere Analysis. By Georg Szalai Global Business Editor With the competitive ...
Reuters

AT&T tops subscriber estimates as bundled plans, iPhone promotions lift demand

Oct 22 (Reuters) - AT&T (T.N), opens new tab added more wireless subscribers than expected in the third quarter, as bundled plans and heavy promotions around the latest iPhone launch helped it attract ...
Reuters

AT&T leans on bundled plans to beat estimates for subscriber additions

April 23 (Reuters) - AT&T (T.N), opens new tab beat Wall Street estimates for wireless subscriber additions in the first quarter on Wednesday, driven by steady demand for its plans that bundled ...