Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. This voice experience is generated by AI. Learn more. This ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

Meta has expanded its AI Business Assistant to advertisers and agencies worldwide, integrating it into Ads Manager and Meta Business Suite with local language support. Early beta tests showed improved ...

Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus. It’s intended to help plan and execute ad campaigns on Facebook and ...

At Meta's Brand Building Summit, the tech giant shared AI ad updates on Reels and Threads that are designed to help brands reach their target audiences during culturally relevant moments throughout ...

Meta today (Sept. 11) announced a suite of product solutions for advertisers, including tools meant to help brands more easily tap into culture, per details shared with Marketing Dive. The solutions ...

When Taylor Swift and Travis Kelce made it official last month with a joint post on Instagram, brands hopped on the announcement like it was the last train leaving engagement station. Within 24 hours, ...

The hyperbolic reaction is understandable—maybe even justified. With 3.43 billion unique active users across its platforms around the world, and an advertising machine that brought in $47.5 billion in ...

By offering paid priority search ranking and boosted feed placement, Meta is encouraging a strict pay-to-play ecosystem.” ...

In 2026, Meta Business Suite integrates Facebook, Instagram, and WhatsApp tools into a unified platform with enhanced permissions, crossposting, and updated performance metrics. The new AI Business ...

Every week, thousands of media buyers perform the same ritual, opening Meta Ads Manager, scanning metrics, and deciding which campaigns and ads were winners and which were losers. If ROAS is positive, ...

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition, when, from between roughly late October through November, Meta’s ad platform ...