An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet ...

Thirty years in the making, Adidas launched its World Cup campaign featuring Timothée Chalamet, Lionel Messi, and a trio of ...

Add Yahoo as a preferred source to see more of our stories on Google. Adidas has apologized for “any upset or distress caused,” after releasing an ad campaign for some retro sneakers based on a model ...

Add Yahoo as a preferred source to see more of our stories on Google. An Adidas ad campaign featuring Bella Hadid was pulled amid backlash. Now, she's addressing the controversy. (Andreas Rentz/Getty ...

Tell me if you’ve heard this one before: A big-budget blockbuster World Cup ad from a footwear giant features a laundry list of star players, celebrities, and a storyline that revolves around a big ...

Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.

Bella Hadid has spoken out about her involvement in Adidas’ controversial Munich Olympics-themed ad that sparked outrage. On Monday, the model and activist posted a message to her Instagram Story, ...

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

With about a month to go before the World Cup kicks off in the United States, Mexico, and Canada, the German giant has dedicated an ad to it, and the result is simply astonishing. That alone would ...

The marketing chief talks AI, brand storytelling, Nike versus Adidas, and why today’s top marketers need a real seat at the ...