The adidas Supernova Rise 3 Adaptive is the first performance running shoe designed for athletes with disabilities.
Coming out of a new platform called Project R.A.P., short for "Radical Athlete Perception." ...
Adidas says its running category grew nearly 30% last year, driven by record-breaking Adizero shoes and a renewed focus on ...
Project R.A.P. (Radical Athlete Perception), a cutting-edge new platform designed to create next-generation sports products ...
Discover the adidas Hyperboost Edge , a 255g non-plated super-trainer combining maximum cushioning and high energy return for everyday runs.
Adidas may be on the verge of another technological leap in running shoes. Speaking during the company’s full-year 2025 results presentation, CEO Bjørn Gulden revealed that the brand is “very, very ...
Global sportswear brand Adidas has opened the Adidas Performance Seochon pop-up store in Seoul's Seochon village near the historic main palace Gyeongbokgung, the company announced Friday. Operating ...
Lightweight is the key feature of the latest member of the adidas golf shoe family: the Adizero ZG. The shoe was designed with every kind of golfer’s game and wellbeing in mind. Since core players ...
The SuperBowl LX halftime show, broadcast to more than 120 million viewers globally, became the ideal launchpad for BadBo 1.0. Bad Bunny stepped onto the Super Bowl LX halftime stage on February 8, ...
adidas has seen contradictory trends YTD, with muted financial performance but 45% price gains on better than expected performance. The company expected a big setback after it let go of rapper Kanye ...