Japanese artist Ado, who sings the part of Uta in the hit movie “One Piece Film: Red," thought she was being pranked after learning that she would be performing the singing voice of the film’s complex ...

There’s a lot of image and appearance-based marketing in the Japanese pop music industry, and there’s perhaps no clearer example of that than “handshake events.” Despite often not including any live ...

At a time when social media rewards musicians who share their lives with the public, Japanese artist Ado is proof that mystery can also be a valuable commodity. The 22-year-old singer spent the spring ...

In Japan, the singer Ado is a star despite the fact that no one knows her face. She is part of the "utaite" culture, where singers, often amateurs, cover songs online while hiding their faces with ...

Since the beginning of the history of popular music, we were all conditioned that pop singers and entertainers have to have a certain look: Tanned, sun-kissed skin with blonde hair for teen superstars ...

A sudden power outage during a concert is an unlikely backdrop for a corporate advert, yet Marubeni's latest campaign, featuring J-Pop sensation Ado, manages to turn this disruption into a compelling, ...

The latest episode of Billboard's Behind the Setlist podcast features the Japanese utaite singer with a huge following despite remaining anonymous. By Glenn Peoples At a time when social media rewards ...