With AI helping tackle these time-consuming processes, teams can iterate on core gameplay loops more rapidly and with greater confidence.
Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. Production game studios ship enormous productions into a ...
TL;DR: Electronic Arts is aggressively integrating AI, including its generative chatbot ReefGPT, to automate game development and reduce costs. However, experimental AI tools cause coding errors and ...