In a world where too many new cars try to be all things to all people, Ariel Motor Company and its lightweight, hopelessly impractical yet hyper-focused Atom sports car is a refreshing change.

Ahead of the Goodwood Festival of Speed next week, Ariel has unveiled an almighty evolution of the already crazy Ariel Atom 4R. How crazy is crazy? Well, the 4RR takes its Honda Civic Type R-sourced 2 ...

Ariel introduced the new Atom 4RR to celebrate the model’s 25th anniversary. The even more track-focused version of the Atom 4R will be limited to 25 units. A tuned Honda engine produces 525 hp, ...

A lightweight, minimalist approach to speed has long been Ariel’s signature, and the company is marking 25 years of the Atom with a special edition built purely for the track. The new Ariel Atom 4RR ...