Unilever-owned Axe launched its first esports campaign, according to information shared with Marketing Dive. Called "What's Your Move?," the campaign has been presented at the League of Legends 2019 ...

Axe's contest and bus tour are tapping into the growing popularity of video-gaming and esports among young men and teens. The $134 billion market for video games is forecast to grow 15% this year, ...

Axe, the Unilever grooming line aimed at men, knows where the guys are. That’s what’s behind its Axe Gaming Contest, which invites players to submit a video clip of “their best gameplay on social ...