These days, technological innovations and industry demands put constant pressure on B2B marketing to improvise and adapt. Though online retail selling to the average citizen caught the most attention ...

WASHINGTON -- Three-quarters of retailers said the difficulty of coordinating promotion management with manufacturers and vendors is a major obstacle to increased use of B2B e-commerce, according to a ...

IoT, or the Internet of Things, is a hot topic right now. Earlier this month, in fact, it was revealed that the combined power of big data and IoT is projected to boost the UK economy by £322 billion ...

Despite a growth rate of 294% to 81 billion euros ($71.8 billion), European business-to-business electronic commerce isn’t ramping up as fast as expected, market researcher Gartner Inc. said Thursday.