Research suggests that around 6 in 10 B2B buyers now prefer to complete most of their buying process without speaking to a sales rep. That confirms what many of us are already seeing: Digital paths, ...

Vereigen Media's analysis shows that high-performing B2B organizations are responding by prioritizing: First-party data intelligence that maintains 1:1 customer interaction and compliance. Human ...

The B2B buyer journey has fundamentally changed. Gartner predicts that by 2028, 90% of B2B buying will be intermediated by AI agents. Forrester's 2025 Buyers' Journey Survey found that 61% of purchase ...

Senior B2B marketing executives say they and their teams have increasingly been asked to take responsibility for business results and prove ROI over the past few years, according to recent research ...

Elfried Samba, Co-Founder and CEO of Butterfly Effect, is set to take the stage next month as a keynote speaker at B2BMX 2026, powered by Advertising Week.

Angelfish Marketing has refreshed its brand and website to reflect its focus on search-led digital marketing for B2B, ...

Plus, why acquiring new customers are not the best way to growth.

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research from Sagefrog. The report was based on data from a survey of 2,400 marketers who work for ...

This infographic outlines six challenges that limit B2B manufacturing digital marketing performance. This infographic ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Influencer marketing is ...

Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive ...

Gurtej Singh Chawla, Director of Marketing at Innova Solutions, shares insights on modern B2B IT marketing, emphasizing ...