There’s one skill or attribute above all others that’s fundamental to determining a senior B2B marketer’s success or otherwise in today’s world: that is their ability to manage or respond to change.

I’ve spent the last decade investing in or operating at B2B software companies, and a trend I’ve observed is that B2B software innovation up until this point has centered overwhelmingly on a narrow ...

Throughout my two decades as a serial entrepreneur and marketing leader, I've seen how each new technological wave offers immense opportunities. And as the founder and CEO of a fractional CMO agency ...