Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

“In various implementations, a method includes identifying an experimental population for purposes of testing a behavior change model; applying the behavior change model to the experimental population ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

I've spent the last 10 years studying how people make health decisions, in research and in thousands of hours of coaching calls. Here's the pattern I keep seeing: When someone misses a goal they ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...