When assistant marketing professor Ying Zeng clipped a small plush doll—a cute, fox-like character from the Shanghai Disney Resort—to her handbag earlier this year, she didn’t expect it to spark so ...

If you’ve seen videos of people tearing into tiny toy packages online, or noticed teens obsessing over pastel-coloured figurines at the mall, you’ve probably encountered the global craze for blind box ...

Walk into any POP MART store in Kuala Lumpur and you will surely find a crowd excited to get their hands on the latest Labubu or Crybaby figure. What started as a niche hobby has turned into a ...