Traditionally, innovation and inspiring people to think differently occur in-person during “brainstorming sessions.” It’s an assumed truth that if you need to really stretch and create, nothing beats ...

Most people have heard of (or used) brainstorming techniques to generate creative ideas and many believe that it was created by psychologists or decision scientists. However, brainstorming was the ...

Landscape Architect, Preston Montague visits with Keith Nevison to demonstrate his brainstorming method for approaching elements of landscape design and explains how those ideas can translate to ...

The word “brainstorming” conjures up a vision of hell. It is someone saying, “Fire up the brainwaves barbecue.” It is trying desperately to work out where everyone else’s cursors have gone on a ...

Peek inside any one of design firm Ideo’s conference rooms, which speckle the globe from Silicon Valley to Shanghai, and you will see what looks like the Ten Commandments of brainstorming etched onto ...

The technique of brainstorming relies on one simple tenet—don’t criticize. Don’t be critical of another person’s idea for fear that it will destroy all their creativity and sour the creative potential ...

It was Alex Osborn, a 1960s advertising executive, who coined the term brainstorming. He passionately believed in the ability of teams to generate brilliant ideas, provided they follow four rules: ...

When you're marketing a business, creativity, fresh ideas and innovation can contribute greatly to the success of your efforts. But creativity isn't easily controlled, and often fresh ideas are hard ...