Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

Choosing a name for your business is more than just picking something that sounds nice. It’s about creating a unique identity that resonates with your audience and represents your brand values.

Discover key differences between trade names and trademarks, their legal roles, and why registration matters for business ...

Brainstorm until you find a meaningful and memorable business name. Finding the right name for your startup can have a significant impact on your success. The wrong name can do worse than fail to ...

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Introducing a new business to the world is a very big deal. You have a great concept in mind, but you still need to come up with the perfect name. Not to put any added pressure on you, but the name ...

What’s in a name? A lot, when it comes to small-businesssuccess. The right name can make your company the talk of the town;the wrong one can doom it to obscurity and failure. If you’resmart, you’ll ...

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...