The Drum

Part 2: Butlins' head of communications and The Drum Marketing Awards 2013 chairman Jae Hopkins talks strategy, social media and compers

The first part of The Drum's interview with Jae Hopkins, head of communications for Butlins heard her discuss the brand's new marketing strategy, it's use of social media within its marketing ...
The Drum

Part 1: Butlins' head of communications and The Drum Marketing Awards 2013 chairman Jae Hopkins talks strategy, social media and compers

You've had a change in marketing strategy recently - why was that? The big thing is that we’ve always been proud of our heritage but a little bit nervous about talking about it because we wanted to ...