Online reviews have become the digital backbone of consumer decision-making. Whether shopping for a home, selecting a he ...

A photo taken by Mercy Chefs showing the destruction in Jamaica after Hurricane Melissa made landfall. Read full article: Relief organization brings hope to hurricane-ravaged Jamaica as people wander ...

Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers are 270 percent more likely to buy a product if it has five reviews versus one with no ...

A new study claims 3 percent of Amazon customer reviews it analyzed were AI-generated. Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers ...