Mass-market shampoo Herbal Essences was a stale brand in its mid-30s when Procter & Gamble acquired it from Clairol in 2001. By 2006, there were three apparent choices, says P&G chairman and CEO A.G.

CINCINNATI--(BUSINESS WIRE)--As more and more consumers ask for transparency about ingredients used in beauty products, they are also asking for their products to use ingredients they trust. Herbal ...

Procter & Gamble has recalled more than 30 aerosol spray haircare products, including many dry shampoos and dry conditioners, warning that the products could contain benzene, a cancer-causing agent.

CINCINNATI--(BUSINESS WIRE)--Each year, upwards of 8 million tons of plastic waste end up in rivers, lakes and oceans, harming the plant and wildlife that make up these naturally diverse environments.

Herbal Essences designed new shampoo and conditioner packaging for those with vision impairments Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Herbal Essences is debuting an ...

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Herbal Essences is rolling out a new campaign inspired by the feeling of wanting to stay on the mind of their crush with the power of scent. The new “Scent Traps” campaign from the beauty brand ...

For Sumaira Latif, distinguishing the shampoo bottle from the conditioner hasn't always been easy. Latif is blind and has used different methods — from a rubber band to a swath of cellophane — to tell ...

CINCINNATI, October 15, 2025--(BUSINESS WIRE)--Get ready to turn heads and spark memories! Herbal Essences is excited to introduce its latest campaign, "Scent Traps," starring the charismatic Amaya ...