We’ve all been there: opening our inboxes to a flood of cold call emails that feel more like spam than sales. The big ...

Understanding target audience(s) is an unending journey. When I started my journey, over 30 years ago, I was like a kid in a candy store. I was obsessed with basic demographics such as age, gender and ...

As a writer, I often stew about just the right word selection. My goal is to share my thoughts as clearly as possible, with all of the subtleties and nuances that are in my mind at the time. For that ...

Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership. The marketing communications ...

“Journeys That Matter” is the name of SAS’ new communication concept, which is launched through a new advertising campaign today. The campaign highlights the importance of traveling and represents SAS ...