If you’re a marketer, you know that content marketing is not a one-and-done, surefire way to generate immediate conversions. Sharing content that consumers find valuable to draw them into your sales ...

Note: This article is an offshoot of Variety Intelligence Platform’s special report “The New Face of Content Piracy,” available exclusively to VIP+ subscribers. After dipping during the great COVID ...

Netflix still spends a small fortune on content. But relatively speaking, the streamer in 2022 kept a lid on payments for TV shows and movies — underscoring that the days of runaway spending on ...

While content has always been an important part of a strong marketing strategy, it became invaluable during the pandemic. Amidst stay-at-home orders and canceled events, B2B buyers became reliant on ...

Black creativity and content is a glorious and continuously flowing well. Contrary to some social media complainers’ beliefs that there just isn’t enough TV shows, films, and other entertainment with ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Spending like a drunken streamer just isn't good business anymore. Welcome to what Moffett Nathanson research analyst Robert Fishman calls the “post-streaming wars.” In 2022, streamers couldn’t wait ...

American Trends Panel: Pew Research Center’s online probability survey panel, which consists of more than 12,000 adults who take two to three surveys each month. Some panelists have been participating ...

From Disney to Peacock, we estimate that the major streamers will spend well over $50 billion on programming this year. It takes money to make money. You’ve got to pay to play. And the latest battle ...

McDonald’s, BrewDog, Ferrero, Mattel, Mazda and L’Oréal all in the running at The Drum Awards for Content 2022. Nominee Twitch for L'Oreal/Maybelline NY The Drum Awards for Content celebrates the ...

Content London 2022 will take place across several venues between November 28 and December 1, 2022. The development market and conference will feature full three-day agendas across two core content ...

A few things are dependable in higher education, no matter what the high-level trends are. One is that some faculty members are going to do outrageous things, leaders on their campuses are going to ...