Recently, CoverGirl cosmetics ran an ad for mascara that featured pictorial proof that their mascara was capable of transforming women’s eyelashes from anemic to voluptuous. Except the pictorial proof ...

As a cotton swab coated with cream glided across a woman’s cheek several times, dark melanin spots and blemishes vanished as if erased by a rubber. A female narrator continued, “My mom and I were ...

In an interesting move that should finally bring the United States' fast-and-loose advertising rules and regulations into line with the UK and EU, the National Advertising Division (NAD) -- the ...

Add Yahoo as a preferred source to see more of our stories on Google. A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian's contentious past. In the ...

Add Yahoo as a preferred source to see more of our stories on Google. Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The ...

Cosmetics brand e.l.f. apologized on Wednesday after social media users slammed it for using stand-up comic Matt Rife in a recent ad. After the brand published the ad on social media platforms earlier ...