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For many small- and medium-sized businesses (SMBs), the pandemic was the nudge they needed to embrace digital technologies, like email marketing software. Plus, new challenges like inflation and labor ...
Opinions expressed by Entrepreneur contributors are their own. Email has existed for over five decades, and its prominence is only growing. Not only do we use it extensively at work, but as a ...
Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...
Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...
Many companies still rely on random newsletters or one-time templates when marketing. However, the best teams pick a different approach. They carefully plan each email marketing campaign. Every ...
Discover the best email marketing resources to help you create, optimize, and measure the success of your email campaigns. From email marketing best practices to email marketing tools, our resources ...
Although there are a lot of programs on the market to help you create and manage an email marketing campaign, if you already have Microsoft Excel and Outlook, there is no need to spend any money ...
Mailchimp is one of the OGs of email marketing automation. Its user-friendly interface, free-forever plan, and full range of features have made it a must-have in every marketer's toolkit. The company ...
Earlier this week, we covered some of the basics of how marketers should create effective email marketing messages to generate leads and compel desired actions. To finish this two-part series, here ...
Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...
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4 tips to build a strong in-house marketing team
If you have the resources, an in-house marketing team can lower costs and foster creativity and agility. Learn to build a ...
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