Sociable is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Meta has rolled out an improved ad serving process for ...

When Meta launched advertising nearly two decades ago, performance was driven by manual inputs – targeting rules, account structure, and incremental optimization. Success depended on carefully defined ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

In a break from its walled garden approach, Meta is opening its ad ecosystem to third-party AI tools. The tech giant is introducing Meta ads AI connectors in open beta to all eligible advertisers ...

Meta projected about $16 billion in revenue would come from ads for scams and banned goods. Internal docs estimate 15 billion “higher-risk” scam ads are shown daily. An internal review concluded it’s ...