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With over 250 million users in India and 85% of Gen Z following the IPL, Snap is pitching immersive AR formats and creator collaborations to help brands tap real-time match conversations. As brands ...

The advert drew fresh attention this week after Sabbir's superb batting brought the nation agonisingly close to its first-ever victory over England. The advert shows Test star Sabbir holed up inside ...

Brand ambassadors are ten a penny these days - the entire Beckham family seem to be ambassadors for themselves (with one notable exception.) But English national treasure Joanna Lumley fronting up for ...

Shukri Conrad responds to Star Sports’ cupcake ad as South Africa enter T20 World Cup 2026 semi-final unbeaten.

While television spot rates during the tournament hovered around Rs 15–16 lakh for a 10-second slot, rates for the semifinal and final surged nearly 25%, media buyers told e4m ...

India’s Women in Blue might be in a bit of a spot with back-to-back losses in the ongoing ICC women’s World Cup, but off the field, there is much reason to cheer. The first 13 games of the tournament ...