When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. So many startups focus so much on perfecting their product ...

If you don’t understand your customer, you will fail. In business development, I see salespeople make the mistake of going into customer meetings ready to rattle off the features and benefits of the ...

Customer research is invaluable for software companies, but there are many obstacles, like finding the right group of people to survey. Great Question wants to make building and talking to their own ...

Dialogue AI, an AI-native market research platform powered by a live conversational AI interviewer and built to serve teams across the business, is aiming to disrupt the $140-billion research industry ...

NEW YORK--(BUSINESS WIRE)--Thunderhead.com, a leader in enterprise solutions for customer experience and customer engagement, today announced the release of Engagement 3.0: A New Model for Customer ...

Salesforce has published the fourth edition of its State of the Connected Customer research report, an annual study of how customer expectations and behaviors are changing as businesses, technology, ...

We are committed to independent, unbiased consumer research. We publish up-to-date data, trends and statistics and turn them into clear analyses consumers can use. Our reporting also provides credible ...

Consumer Reports fielded its first survey in 1940—a nine-question print survey of members. Since then, this member survey has grown into a large multi-section quarterly omnibus that produces the data ...