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In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of ...

Opinions expressed by Entrepreneur contributors are their own. If you’re looking to land clients or business opportunities, client testimonials are critical to your success. They’re the key to ...

Editor’s Note: For any questions regarding the law, please consult an attorney. Customer testimonials are great for your business. They build customer trust, create goodwill for your product, and show ...

Last week, I talked about everything you always wanted to know about securing customer testimonials. But once you have them in hand, it's what you do with them that really counts. What follows are ...

Let's face it. Today's consumers are skeptical. Can you blame them? With all the marketing hype and sales pitches people receive each day, we are all a bit jaded. However, to make the sale we must ...

Ah, tried and true testimonial spots. Some work well, some… not so much. Audiences have heard so many commercials using testimonials that yours better ring true, or your advertisers’ messages will be ...

Find out why scientists and suppliers rely on Norgen's exosome kits to drive innovative research. In this testimonial, Jason Arbinger, CEO of Alkali Scientific, discusses his positive experience with ...

Trust underpins our most valuable relationships. And in business, just as in life, this trust is hard-won and incredibly valuable. Testimonials communicate this trust to your prospective clients as no ...