The Detroit Free Press has found stores in Detroit and websites offering unique Detroit Lions gear to wear for the home ...

As the Detroit Lions embark on their playoff run, local retailers are expanding their offerings and are seeing increased ...

Wright, a 62-year-old Lions fan with a penchant for tutus, has achieved almost celebrity status for the elaborate and ...

The Detroit Lions' success this season after a playoff ... Owner Alfonso Salas said business at the Lansing Mall sportswear store has "quadrupled" since the Lions began their season and claimed ...

Jahmyr Gibbs and David Montgomery detail how the Detroit Lions can overcome their playoff struggles in this two-on-one ...

With support from Dan Campbell, the Lions’ wildly popular head coach, Detroit Army’s apparel has emerged as an unlikely alternative to the team’s licensed gear. By Scott Cacciola Last ...

The analysis took into account spending expected to happen at Ford Field and at Detroit businesses from Washington Commanders ...

Born in Detroit has sold out of its Lions officially licensed '47 Brand twice and generally expects Lions apparel to sell quickly. Need a break? Play the USA TODAY Daily Crossword Puzzle.

Sales of Lions-themed merchandise tripled last year compared with 2023. The brand Sana Detroit was created four years ago because of what founder Michael Sana describes as a lack of cool ...