Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Marketing’s shift into a performance-driven mindset, where ads can be more directly tied to sales and other consumer actions, is taking firmer hold in the digital video arena. Reach and frequency, ...

PRESSADVANTAGE – netpulse AG, a Switzerland-based digital marketing agency, has expanded its artificial intelligence ...

Core Digital will combine Core AI’s proprietary machine learning and media analytics platform to build a next-generation ecosystem for AI-driven digital marketing, tech-enabled interactions and ...

In 2022, the heartbeat of the global economy synched perfectly with the ever-evolving rhythm of digital marketing campaigns. For the first time in history, global digital marketing spend tipped over ...

netpulse AG, a Swiss digital marketing agency specializing in Google Ads, SEO, and social media marketing, has expanded its implementation of artificial intelligence technology to enhance search ...

A few years ago, the digital world slowly began prioritizing consumer privacy through both legislation, including Europe's General Data Protection Regulation, and the business decisions of tech giants ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

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