Digital marketing continues to be a priority for US-based marketers in 2022, according to a recent CMO survey. Investment in digital marketing has increased across the board, with data analytics being ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Core digital skills marketers rely on have improved but that the ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Digital marketing skills have stagnated or declined during the pandemic ...

Many people come into the digital marketing industry with the soft skills they need to do a great job. These skills can make it easier for them to learn the hard skills necessary to perform their job ...

Digital marketing courses are everywhere. Everyone offers them. You can take digital marketing courses from colleges, third-party organizations, and the platforms themselves. But are digital marketing ...

What will be the marketing skills that marketing leaders prioritize in 2022? We asked some leaders that exact question. Companies want marketers with digital skills as evidenced by LinkedIn data on ...

In the current digital world that is rapidly changing, it is important that professionals learn to master the best digital marketing skills to remain relevant and competitive. Innovative digital ...

Digital skills are highly valued in creative firms such as media, marketing, advertising and PR, according to new research. A study by Capgemini has found that firms in the media and marketing spaces ...

Marketing has undergone substantial changes in recent years, and digital marketing has come out on top. Across the world, developers, data and insight analysts, and digital marketing managers are in ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Yarilet Perez is an experienced multimedia ...