In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive sales. In part 3 we discussed how to use scarcity and ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

I’ve been thinking about emotions more than usual lately. Maybe it’s the type of direct mail I’ve been reading lately that sparked it. Or maybe it was all of the great discussion around Carolyn ...

Direct mail is considered by consumers to be the most trustworthy of all marketing channels. It is extremely important to create copy, calls to action and offers with honesty. This is not the time for ...

While there are many similarities between e-mail and direct mail copy—such as e-mail subject lines and envelope teasers, subheads and lead paragraphs working in both channels, and offer expiration ...

Direct mail is a great way of engaging people. Not only does it provide the space to tell a story and tell it well through captivating words as well as pictures, but it’s something that people can – ...

Direct mail is one of the primary tools in an HVAC contractor’s marketing tool belt. A mailing list for your territory can be readily purchased or developed, and a letter can be quickly written and ...

There are many different formats and designs to choose from when planning a direct-mail campaign. Finding the right format for your offer, niche, and budget is critical to the success of your campaign ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

While digital marketing revolutionized the playbook for small business, allowing entrepreneurs to reach massive audiences for a fraction of the cost of traditional advertising, one of the longest-held ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, ...