Taco Bell is unveiling a new drive-thru experience at five locations ahead of the holidays as part of a Super Bowl ad campaign. On Tuesday, Taco Bell launched its first iteration of the Live Más Drive ...

Let’s start with a debate on consumer behavior: Are fewer restaurant goers visiting the drive-thru? From January 2024 through June 2025, there have been consistent gains in dine-in, delivery, and ...

Few quick-service brands have been as steady as Taco Bell over the past few calendars. And that’s putting it lightly. One of Yum! Brands’ “twin growth pillars,” as the company refers to them (the ...

Add Yahoo as a preferred source to see more of our stories on Google. On Tuesday, Taco Bell launched its first iteration of the Live Más Drive-Thru Cam. The experience allows Taco Bell Rewards members ...