That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...

New Winterberry Study Indicates 80% of Brands Increasing Direct Mail Spend: Is Your Print Business Ready? The direct mail marketing industry is redefining its value proposition for 2025, shifting from ...

MINNEAPOLIS, Minn., July 15, 2025 (SEND2PRESS NEWSWIRE) — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

L’Occitane, Ramp, SimpliSafe and LetsGetChecked recognized for excellence in mailpiece design, audience growth, omnichannel integration and direct mail that benefits recipients ...

Direct mail has proven again and again that it isn’t just surviving the digital era, it’s outperforming expectations. As marketers face rising acquisition costs, data privacy changes, and a growing ...

Although it may seem like a channel stuck in the past, nearly two-thirds (65%) of marketers across verticals integrate email with direct mail, and 58% integrate social media with direct mail, ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...