Ernie Ball's latest episode of their web series String Theory features sisters Rebecca and Morgan Lovell of Larkin Poe. In this episode they discuss their earliest introduction to bluegrass, musical ...

For the newest installment of Ernie Ball’s String Theory web series, premiering exclusively on The Boot, Zac Brown Band guitarist Clay Cook digs into his musical history and playing style. Cook plays ...

Mac DeMarco appears in the latest video for guitar string company Ernie Ball’s String Theory, a series in which musicians talk about their relationships and approaches to guitar. “I never thought I ...

Ernie Ball is back with its String Theory web series, which explores origin stories of today's most innovative players in music. In this webisode, Ernie Ball artist Tom Dumont of No Doubt and Dreamcar ...

Last month, we saw a clip of a Butch Walker episode of Ernie Ball‘s The Pursuit of Tone video series, and today comes a new video in the guitar-string company’s String Theory web series. This one’s ...