Exercise guru and infomercial star Tony Horton will be in Tucson today to lead a free group workout and promote the latest version of his popular P90X training program. The 60-minute workout will ...
So why do infomercials work so well? Stern says we buy from infomercials because it’s easy and it feeds our impulses. The products solve a problem (or a perceived problem). Perhaps most of all, we buy ...
Washboard abs, stain-free carpets, and the ability to dice a tomato with a playing card: Do these promises sound familiar? These are just a few of the claims made by some of the world’s most ...