Buying new tires can be a frustrating task these days, as there are dozens of different brands and styles to sort through, ...

Tire technology is advancing quickly. Today there are specialty tires for every application: snow tires, ice tires, dirt tires, three season tires, low-rolling resistance tires; the list goes on and ...

Falken Tire's first real entry into the enthusiast off-road market is the new WildPeak A/T. With a symmetrical, computer-aided design, the tread features a five-rib pattern and rigid block designs for ...

A new generation of efficient engines has significantly increased the performance potential of even the most basic family vehicle. To keep up, tire manufacturers have had to drastically increase a ...

Ultimate Adventure is hard on tires. We hit difficult off-road trails just about every day, and on the odd days that we don't, you can bet we will be rolling down backroads or highways, once again ...

Falken's niche has always been offering impressive performance at an attractive price—sometimes at the expense of tread life. For consumers wanting the most performance bang-for-the-buck, the Falken ...

KANSAS CITY, Mo. (Oct. 27, 2015) — Falken Tire Corp. is adding four consumer tires to its lineup in February 2016, including its first-ever mud-terrain offering. The tire marketer told dealers it ...

SAN JUAN, Puerto Rico — Sumitomo Rubber North America Inc. (SRNA) is expanding its flagship Falken brand portfolio with more sizes and new product launches across several segments. Products to be ...

VENCE, France — With sales of crossover utility vehicles (CUVs) surging in North America, Sumitomo Rubber North America Inc. (SRNA) is evolving its Falken-brand tire lineup to serve customers in this ...

A good deal on a new building led to a perfect time for Falken Tire to completely overhaul its data center with an eye on cutting costs and making the company more environmentally aware. Performance ...

“WANTED: Sponsor for plucky Tudor United SportsCar Championship team for 2016. Has won at least one race a season since 2011, including the prestigious Petit Le Mans – twice – and the most recent race ...