Ever wonder how those scratch and sniff stickers manage to pack a punch of aroma into what looks like ordinary paper? The technology behind it is deceptively clever, and has been used everywhere from ...

Remember “scratch and sniff,” the bygone technology behind fragrant children’s stickers and magazine inserts? It has lingered in the nation’s memory for a half-century. Like an insistent odor, some ...

Why should the wonders of scratching-and-sniffing be reserved for those under the legal drinking age? A new wine book has a nice nose and not a hint of snobbery. There’s a secret language spoken in ...

To engage Instagram- and TikTok-weary young women, personal care brand Billie is trying a fragrant twist in out-of-home advertising: It’s plastering posters of women’s armpits around New York, each ...

Since Season 1, The Bear has been one of TV’s most shoppable shows. It all started with a simple (but incredibly flattering) white T-shirt, and since then, we’ve been spotting all kinds of things that ...

A scent-sensitive heroine unravels long-buried secrets in an eccentric Bengali household steeped in history and inheritance. Blending satire, ghost story, and murder mystery, the novel explores ...

France has released baguette-inspired scratch-and-sniff stamps, but disgusted bakers argue that the postage item is unable to properly replicate the yeasty aroma of freshly baked bread. “You just have ...

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