Add Yahoo as a preferred source to see more of our stories on Google. One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to ...

RICHMOND, Va., April 23, 2013 /PRNewswire/ -- Today, the GEICO Gecko, who has served as the company spokes-character for years, unveils his debut book: "You're Only Human: A Guide to Life" (Workman; ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

Probably not. His is an iconic role, which places him firmly in the tradition of brand characters. Compare him, then, to the Geico Gecko. Perhaps the most self-aware of the brand characters, the Gecko ...

Geico’s new office in Norwalk is the company’s first storefront in Fairfield County and fifth location in Connecticut, part of a national expansion of branches after a long reliance on its website and ...

The GEICO gecko made a new appearance on Long Island. This time, though, the little green fellow took over a Commack property as the insurance firm opened its first Long Island local office this week.

Geico is partnering with Disney's Marvel Studios to promote the upcoming Guardians of the Galaxy Vol. 2 movie, due out May 5 in the U.S. Developed with Geico's creative AOR The Martin Agency and media ...