At the annual Google Marketing Livestream, Google announced several new features and broader rollouts of existing tools for advertisers. We’ve broken the big announcements into six main themes: a ...

Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for ...

This marketing bundle gives entrepreneurs the tools they need to trend. Everyone who's ever used a search bar knows what an influence Google has on online business. However, too few marketers bother ...

Catching up on the big takeaways for marketers from the Google Marketing Livestream 2021 event. Google Marketing Livestream 2021 featured marketing innovations in lead generation, audience insights, ...

What, Exactly, Is Google Attribution? Google Attribution is the simplified (and, therefore, free) version of the enterprise-level solution known as Google Attribution 360. It’s a comprehensive digital ...

Google has teamed up with AVB Marketing, the advertising, e-commerce and digital marketing arm of AVB Inc., to share their pre-holiday insights on furniture shopping in the new normal. Beginning next ...