Individuals in a morally diverse community tend to believe that the community's norms are looser. In turn, norm violations are more accepted, and there is a reduced willingness to police ...

Group* norms are “rules” regarding what group members should think and do. They define what’s normal behavior in the group. Conformity to group norms enables the group to function smoothly. Unique ...

Inferring group norms is crucial for adapting behaviors in novel situations, but its underlying basis and computational account remain unclear. This study manipulated the prevalence of norm-consistent ...

Flynn, Francis J., and Jennifer A. Chatman. "'What's the Norm Here?' Social Categorization as a Basis for Group Norm Development." Harvard Business School Working Paper, No. 02-089, June 2002.

New research suggests that targeted use of behavioural 'nudges' can encourage people to conserve water. Researchers found that rather than giving people general information about the importance of ...

Social networking and messaging applications, such as WhatsApp, have become an essential social environment for adolescents and young adults (AYA). While facilitating connectivity, they also bear ...

Norm perceptions – what one perceives as ‘normal’ – differs between both individuals and groups of consumers, including when it comes to meat consumption. One’s meat consumption habits can affect ...