Not every customer who visits your website is willing to buy immediately. In fact, it takes time to build trust and prove your value. After you've done that, you might get a few customers to pay for ...

If you don’t have a lead magnet, get one now. A lead magnet is something you give away in exchange for an email address. It can be accessed instantly, with high perceived value and high actual value.

Creating a lead magnet is an effective way to capture leads and build your email list. To create a lead magnet, start by identifying the needs of your target audience and what type of content they ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. If you are in the business of selling your expertise, your ...

Lead magnets have long been an effective tactic for generating more leads and growing an email list. Popular in the marketing industry, lead magnets can also be used by independent business owners to ...