IKEA is offering an unconventional proposition to potentially pregnant women: Urinate on this ad, and you might get a discount. The Swedish furniture and home retail company is running an ad that ...

To pee, or not to pee? That's the question posed by furniture company IKEA in a new head-turning advertisement. The advertisement reads "peeing on this ad may change your life." The page doubles as a ...

How far would you go for the best deal? IKEA just released a one-of-a-kind new advertisement that requires you to pee on it to reveal a discounted price on one of its popular items. The catch? You ...

An Ikea ad concept has gone viral, showing how AI ads can reduce the time and cost to create them. The ad capitalizes on Ikea's branding -- the build-it-yourself model. The ad begins with a wide shot ...

IKEA, the furniture retailer, targeted expectant families in an interactive print advert that doubled as a pregnancy test in Sweden. IKEA, the furniture retailer, targeted expectant families in an ...